Media, Healthcare, Professional Services
Marketing Cloud, Audience Studio, Journey Builder, Mobile Connect
- Client needed to manage the communication, SMS and email, of a drug trial to various cohort groups
- A need for coordinated emails and SMS messages over a six month period
- Special criteria was needed to have personalized links each week of the journey along with SMS click thru metric functionality
- Built and executed a 60 step email and SMS journey using Journey Builder
- Implemented Cloud pages to allow for additional metrics not natively available with SMS
- Successfully executed a plan over 6 months that allowed them to capture all data needed for drug trial.
- Engagement in trial was extremely high compared to normal results.
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